As busy as we are, we all have some down time somewhere in our lives. Let’s face it, if we really want to achieve something, because it brings us value or joy, we find a way to make it happen. Sometimes plain intention and motivation aren’t enough, we need a plan.
Engaging is social media or inbound marketing for your business requires a commitment of time and attention. One of the reasons our business is successful is because we remove the demand on busy business owners to stay on top of their online presence. Though this is a big relief, it is still a good practice for businesses to engage on their own social media platforms to see what we are doing and build on it.
Whether you have someone manage your online presence for your business or not, finding the time to plug into the platforms where people are talking about your industry, your business, or where your referral sources are is still a challenge. So what about your down time? Though cultivating a quality online presence is a critical business function in this digital age, the tasks associated with it may be better left for times when you are not so busy. There are a couple of reasons for this.
Social media, when it is done correctly, is a form of inter-personal engagement. There should be an element of fun or casual interaction on your business facebook page, for example, and all of your posts should not just be about promoting your business. If you are “off the clock” when you do your social media, you may be better able to engage with your audience. If you only do social media time during your regular business hours, it is easy to push that aside when other demands come up…and they will.
We suggest one strategy to stay on top of your business social media is to do it at a time not normally scheduled for business. This week has been spring break for many of us and that means vacation, kids are out of school, we may take time off, or possibly just have a more relaxed day. This is a great time to get into your Facebook, Linkedin groups, wander around Yelp and Pinterest, and see what is going on. There is a lot of information, connections, and opportunity presented on these sites and you never know how you could benefit from it unless you get in there.
Here are some ideas for engaging is social media for your business other than your regular work day:
Evenings while watching television Any time on the weekends Light holiday weeks and low activity times in your industry While waiting at your kids extra-curricular events (classes, team practices, etc.) Get an Ipad or tablet with 4G and put your social media apps on it for easy access whenever you find yourself with extra time away from your office Make sure your notifications are set so you get an email when someone responds to one of your posts, so you can keep the conversation going if you choose
Engaging in inbound marketing for your business will bring rewards, eventually, if you are committed to it. If you have someone manage it for you, adding your own input will greatly enhance your presence. Please let us know how we can help you with this.
How to Grow Your YouTube Subscriber Base in 2020? An increase in the number of followers will boost the confidence of the creator or the owner, ultimately pushing him to showcase his creativity through his contents and videos. This will be helpful in receiving priority placement in terms of conduct of searches.